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It is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. It's how today's businesses are getting their message in front of their best prospects and customers.

Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.

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